The Play Inn
Branding, Campaign,
2026
Overview
Brand a Third Place that fosters connection. Create a full 360 brand centred on a powerful big idea.
Every week, 2-3 babies under the age of 2 lose their Dads to suicide. New Dads lose so much of their old social life and friendship group when they become fathers.
90% of Dads spent their time BEFORE becoming a Father at the pub with their mates. 90% of Dads spend their time SINCE becoming a Father at the park with their kids.
The Play Inn is a pop-up pub in the park. This builds a community of Dads who grab a drink and a chat after hours of pushing their kids on the swing!
Service
Branding, Campaign,
Date
May 15, 2026
Client
WMH+I
